Release Time:2024-06-07
Step by Step High is the first nationwide project supported by DL to assist the retail industry. At the beginning of June, the results of this assistance were announced, and the Step by Step High Meixi Lake store achieved a monthly growth of nearly 10 times.
In April of this year, DL completed the first adjustment of Step by Step High Supermarket and rushed to open during the May Day holiday. After a month of operation, the May performance report of BBK Changsha Meixihu store has been freshly released, with a total sales revenue of 41.2866 million yuan (excluding Maotai sales), which is quite impressive.
Before and after this adjustment, the sales performance of the Step by Step High Changsha Meixihu store exceeded expectations significantly. It is reported that in May, the average daily sales of the store were 1.3318 million yuan, with an average daily customer flow of 11600 people; Before the adjustment, its average daily sales were only 150000 yuan, and the average daily passenger flow was only 2000 people.
It is worth noting that Pang DL's adjustment this time is completely free. Not only does it not charge any fees, but it also bears the costs of team salaries, transportation, accommodation, and other expenses on its own. Even providing full support in terms of manpower, material resources, and other aspects. DL is led by the general manager of its supermarkets as the overall commander of the Step by Step High project, with dozens of executives involved throughout the entire process. For consumers who have high expectations for DL, it comes from internet famous products in certain brands. It is reported that DL is prioritizing the supply of Step by Step High, and even experiencing a brief shortage of supply in its own stores.
The eye-catching effect brought by DL did not take long to transform. On March 31st, DL officially announced its assistance in the restructuring of BBK Supermarket. The Step by Step High Changsha Meixihu store became the first store to undergo restructuring. The restructuring officially started on April 11th and opened for business on May 1st. The restructuring was basically completed in mid May.
DL, who has always been renowned for its excellent employee benefits and treatment, has started the "explosive reform" with a salary increase. Raise employee salaries by at least 1000 yuan, and increase the monthly salary of store managers to a full 20000 yuan, using the actual salary increase to enhance employee work enthusiasm.
In terms of product selection, the store retains high-quality products and eliminates the three no products from the shelves; In terms of price adjustment, ensure that pricing and profits are within a reasonable range; In terms of store environment, adjust the layout of the sales line, increase service facilities, and enhance customer shopping experience.
As a long-term partner of Fat DL, Ruililai has provided a series of high-quality healthy foods for this adjustment, such as the Seven Color Brown Rice series, greatly enriching the variety of products and enhancing consumers' shopping experience. The introduction of Ruililai products has injected fresh blood into Step by Step High Supermarket, attracting a large number of customers and becoming one of the highlights of sales growth.
Through cooperation with Fat DL, Ruililai not only enhances its brand influence, but also provides a new reference model for the adjustment and reform of the retail industry. In the future, Ruililai will continue to be committed to providing high-quality products, helping more retail stores achieve breakthroughs, and promoting the sustainable development of the industry.
The cooperation between DL and Ruililai once again proves the crucial role of high-quality products and innovative services in the transformation of the retail industry. Looking forward to the future, Ruililai's products can enter more supermarkets and continue to provide consumers with healthy and delicious choices.
