ABOUT US-Shenzhen Ruililai Industry

ABOUT RUILILAI

Shenzhen Ruili Lai Industrial Co., Ltd is a food company dedicated to the cultivation, production, and sale of organic and eco-friendly foods, serving as a leading player in the organic food sector in South China.

Our mission is "Every grain is a premium product, every seed embodies kindness; respecting nature, cherishing life." From its inception, our company has been committed to promoting high-quality agricultural products for the betterment of public health. Currently, we focus primarily on organic food operations, offering a wide range of products such as organic whole grains, organic edible fungi, organic honey products, organic snacks, organic functional beverages, organic condiments, nutritious soups, organic cotton textiles, etc., with over 600 different items available. Our marketing network spans across major and minor cities in China, as well as Hong Kong and Macau, utilizing various distribution channels including supermarkets, TV shopping, e-commerce, group buying, direct sales in specialty stores, and penetrating sectors like hospitals, maternity systems, and drugstore chains. Our products, known for their health, safety, nutrition, taste, and variety, are highly favored by consumers.

We operate an organic grain plantation covering about 20,000 hectares in Jiaoping County, Liaoning Province, together with an organic grain processing plant. To enhance our processing capacity, we also established another organic grain processing plant in Longgang District, Shenzhen. All of our farms and factories have undergone strict national certifications for organic farming and processing. Currently, our workforce comprises around 300 employees, with an annual production capacity of organic whole grains reaching over 30,000 tons. Our company's annual revenue exceeds 200 million yuan.

BRAND STRORY

【Grain by Grain Premium, Heart by Heart Kindness】

Throughout its 17-year journey, Ruili Lai has consistently focused on partnerships with large-scale retail corporations, establishing long-term relationships with giants such as Walmart, Metro, RT-Mart, Takashimaya,Vanguard, Carrefour, Hualian,RAINBOW, Li Qun, Step-high, Homeplus, Jumbo, and others, who have been key partners. Collaborations with platforms like JD, Midea Group, Bread King, Second Heaven, Nanjing Golden Eagle, SG, SPAR, LIQUN, Step-high, Hai Wang Chi, and others have further extended the reach of health-conscious, safe, nutritious, and tasty organic products to a broad audience. Products developed in cooperation with OEM partners such as China Five Stars, For Health, Guan Yan Zhan, and Huai Yi have also been exported to Hong Kong.

In July 2009, Ruili Lai initiated an Agricultural-Supermarket Integration project with Walmart International, focusing on the establishment of a 50,000 mu organic grain planting and production base. Together, they aimed to provide organic grains to all Walmart outlets nationwide, with the "Extra Special" brand achieving global popularity. The company's commitment to honest service and top-quality products positioned it as the exclusive supplier of organic grains to Walmart Sam's Club. Over the years, Ruili Lai has actively promoted the growth of the organic industry, enhancing public awareness of organic practices, by establishing a website, www.ruililai.com, dedicated to educating visitors on organic products, spreading the messages of low-carbon, environmental friendliness, and an active lifestyle, and guiding individuals with insight into pursuing careers in the organic sector, as well as fulfilling the growing demand for organic health-conscious consumption among consumers.

As a prominent domestic organic enterprise, Ruili Lai upholds its cultural ethos of "grain by grain premium, heart by heart kindness," truly embodying the principles of "respecting nature and cherishing life." We will continue to cultivate the organic health sector, adhering to sustainable organic development paths, providing a variety of healthy, trustworthy organic foods to consumers, and contributing to the health of the Chinese people.

BRAND CONCEPT

-01.

Ruili Lai is a company providing health-oriented food products: our offerings are always free from artificial colors, food additives, and preservatives, thus eliminating concerns about residues from fertilizers and pesticides. We do not need to ponder the pros and cons of genetically modified organisms (GMOs). Most importantly, we consume our own products ourselves.

-02.

Ruili Lai is a company that provides nourishing foods: our products contain more fiber, vitamins, and minerals compared to conventional ones, and they have a superior taste. We enjoy eating our own products.

-03.

Ruili Lai is an innovative company: be it through the creation of innovative products like black wheat flakes, bitter buckwheat rice, and multi-grain rice, or through pioneering business ventures such as direct online sales and franchise operations, our spirit of innovation and enthusiasm is our contribution to society.

-04.

Ruili Lai is an innovative company: whether it\\\\\\\'s through the creation of innovative products such as black wheat flakes, bitter buckwheat, and multi-grain rice, or through attempts at operation like direct online sales and franchise management, our spirit of innovation and passion is our contribution to society.

-05.

Ruili Lai is a company that advocates for a lifestyle centered on health and organic living: we relish the most natural and healthy products, and we champion a way of life that embodies harmony, balance, health, and moderation. We don\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'t just offer health products; we also spread our philosophy of health and well-being to people. We maintain a website, distribute electronic magazines to our members, and organize member gatherings... Our strong advocacy for a harmonious self-led lifestyle will be widely promoted among the masses.

-06.

Ruili Lai is a big family: while Ruili Lai team members may come from all corners of the country, we share a common trait - we all possess integrity, loyalty, diligence, and enthusiasm. We take it upon ourselves to serve society, benefit the public, and promote health for the nation. By gathering the strength of each individual, we aspire to make a subtle yet meaningful impact on the lives of Chinese people.

-07.

Ruili Lai operates with integrity: we comply with tax laws, creating more job opportunities and offering more healthful foods to the public. We express benevolence by contributing to employment, providing healthier options for everyone, including ourselves and our loved ones, as well as for all others.

-08.

Ruili Lai strives for profits under the sun: we do not seek advantages through bribery, nor do we attempt to gain excessive profits by exploiting suppliers and employees. Fairness, freedom, and equality are what we aim for.

-09.

Ruili Lai adheres to the principle of "hard work pays off": one\\\\\\\'s rewards are directly proportional to the effort put into their mind and the results achieved, evaluated by the team, rather than the personal preferences or decisions of superiors. At Ruili Ali, if someone wants more, they should first ask themselves, "What am I prepared to give?" We welcome discussions, consultations with supervisors, and even knocking on the boss\\\\\\\'s door.

-10.

Ruili Lai partners with you to care for the environment: we cherish the environment, support environmental conservation, and participate in the "Friends of Nature\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s" "Billion Trees" campaign, this is our way of giving back to society. At the same time, we are a messenger of goodwill, spreading our message of kindness to every organic enthusiast, every consumer, and everyone around us. Let\\\\\\\'s share a life of harmony, tranquility, health, and love. Let\\\\\\\'s collectively care for this beautiful home, Earth!