CN
CN

BRAND

  • Authentic Origin

    A high-quality agricultural product is greatly dependent on a high-quality growing environment.

    All of our products originate from local specialties, and our raw materials follow the habits of the species. They are cultivated using the most primitive methods, allowing them to grow according to the natural rhythms from sowing during the seedling stage to harvesting during the maturity stage.

  • Superior varieties

    Selecting high-quality varieties of mixed grains, ensuring the quality of agricultural products from the source.

    To achieve superior specialized mixed grain varieties and enhance the quality of mixed grain commodities, we meticulously monitor the sources such as the soil, environment, yield of the mixed grain production, and select only the finest seeds and high-quality varieties.

  • Guaranteed No Additives

    Growing in accordance with natural laws, maturing naturally, air-drying naturally.

    From the seed stage, we adhere to the laws of nature, allowing the mixed grains to grow and mature naturally before being harvested manually and air-dried naturally. Throughout this process, no additives or other substances are added. Then, the grains are stored and transported to the factory for processing into finished products.

  • Hand-picked

    All naturally formed products will have some of high quality and some with imperfections.

    Upon manual harvesting and air-drying, before entering the factory storage and packaging into final products, all raw materials undergo two rounds of meticulous selection by both the farmers and factory workers. This ensures that every product is carefully chosen and refined, guaranteeing high quality and consistency.

  • Quality Assurance

    A good product stands the test of time.

    All products once packaged and ready for market sales, we constantly monitor the quality issues of all products. However, given the effects of time and environment on all foods, occasionally, some products may show signs of deterioration. Should any quality issues arise, our after-sales service will promptly assist you.

DEVELOPMENT PATH

  • 1990s

    The early 1990s

    In the early 1990s, Yang Zhifeng co-founded Shenzhen's first warehouse-style shopping company. In 1994, Yang Zhifeng embarked on founding Ruili Ali.

  • 1995

    1995

    In 1995, Qilishi became the pioneer for the southern migration of northern grains. In 1996, Ruili Ali joined hands with the Chinese Academy of Agricultural Sciences to distribute specialty mixed grains across the country.

  • 1997

    1997

    In 1997, Ruili Ali entered major supermarket platforms, setting the basic layout for domestic branded stalls. In 1998, Ruili Ali emerged as a steadfast survivor in the era of wild supermarket growth, fighting its way through the market with resilience. In

  • 2003

    2003

    In 2003, Ruili Ali made its mark in the market battle sparked by the craze for mixed grains. In 2004, envisioning the future of the company, it transitioned into the organic food industry.

  • 2005

    2005

    In 2005, the goal was to produce genuine safe and healthy food, leading to the establishment of our own production base. In 2006, staying abreast of the times, we ventured into the electronic commerce platform for the first time.

  • 2009

    2009

    In 2009, we officially entered the pharmacy system, partnering with Walmart to establish a 500,000 mu organic mixed grain production base. In 2010, despite opposition, Yang Zhifeng pursued the development of subsidiary brand Dianhe.

  • 2012

    2012

    In 2012, the Tmall flagship store for Dianhe officially launched, marking a new era in Ruili Ali's marketing strategy.

  • 2021

    2021

    In May, FIT BOWL, a new category of delicious fiber-rich meals made from whole grains, was launched. Offline, self-operated concept stores 'One Acre Market' were opened in both Guangzhou and Shanghai, showcasing unique international ingredients to custo

1990s

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2021