Release Time:2024-08-03
Thirty years old, the prologue begins anew
-Ruililai celebrates its 30th anniversary and embarks on a new journey
On July 26, 2024, Ruililai celebrated its 30th anniversary with a grand event called "Standing at Thirty, Opening a New Chapter". Leading figures from the food and retail industries gathered to explore new opportunities in the high-end grain and grain circulation fields. The joyful atmosphere of the celebration collided with commercial ideas, shining together and contributing to the grand occasion!
More than 200 employees and guests of Ruililai gathered at the Shenzhen Yinhu International Convention Center, with a 30th anniversary sign in wall at the entrance. The ground of the long corridor presents the key milestones of Ruililai's development in the past 30 years. There are more than ten market booths on both sides of the corridor, each showcasing Ruililai's "hot" products and newly developed products. The sales data of the hot products is even more prominent, attracting many guests and Ruililai families to stop and exchange coupons to buy and taste. The market is crowded with people, like a trendy food street full of popularity.
Yang Zhifeng, the General Manager of RuiliLai, delivered a keynote speech on the theme of "Standing at Thirty, Opening a New Chapter", recounting his 30-year journey from a grain transporter to a high-end grain brand explorer. RuiliLai has been constantly breaking through the waves in the high-end grain industry, creating one industry miracle after another, and achieving the "standing" of RuiliLai at thirty, which is amazing and proud! Mr. Yang believes that the 30th anniversary is the best time to face the present and look forward to the future. He described Raleigh's new strategy for the next 30 years as a "prelude to a new beginning": innovation and change, still the "unchanging change" that Ruililai will face in the market challenges, and team execution is a powerful guarantee for future "innovation" and "change".
Rui invited experts from the food and retail industries to attend the 30th anniversary celebration event. Mr. Hua Tao, President of the Shenzhen Smart Retail Chain Operation Association, gave a keynote speech on "Future Development Opportunities for Enterprises".
Mr. Gao Jiancheng, an important witness of Ruililai's 30-year development who came from Beijing, founder and editor in chief of Longshang.com&Supermarket Weekly, and chairman of Beijing Zero Wisdom Culture Development Co., Ltd., warmly shared the company's "perseverance and change".
Mr. Wu Dinan, former Vice Chairman and President of Kangshifu Holdings Co., Ltd., Yashili Holdings Co., Ltd., and Hei Niu Holdings Co., Ltd., and now founding partner of Guangzhou Mingdi Woyan Equity Investment Management Co., Ltd., gave a wonderful presentation on "Analysis of China's Consumer Goods Market and Channels". Huang Zhiyong, Secretary General of the Leisure Food Professional Committee of the China Non staple Food Distribution Association, gave a keynote speech on the "2024 Enterprise Brand Upgrading Strategy".
Mingdi Investment Partner Wu Runtan shares the newly released "2024 McKinsey Consumer Trends Report". The guests' sharing pushed the celebration event to a new climax of collision of business ideas.
The core management team of Ruililai presented the professionalism and team strength of Ruililai's tactical development through a "roundtable dialogue", focusing on the key links of Ruililai's "from the countryside to the dining table" industry chain. We conducted incentive discussions on brand cultivation, product innovation, marketing transformation, channel management, and other aspects of Ruililai. The "Round Table Dialogue" of the Ruililai team allowed the on-site Ruililai people and guests to feel the professional determination and industry insights of the Ruililai team to fly against the wind and explore new paths. The "Round Table" dialogue also demonstrates Ruililai's courage and plan to explore the market, continuing to promote Ruililai to become a market explorer in the high-end grain and miscellaneous grain fields.
The final segment of the event celebration was touching, as Ruililai expressed gratitude to the Ruililai family and partners who have made contributions to the different stages of the company's development over the past thirty years. Ruililai General Manager Yang Zhifeng presented medals and bonuses to representatives of employees from different generations of Ruililai. The celebration event places' Ruililai Lai Ren 'as the most important aspect, and cultivating and developing employees is the core driving force of Ruililai Lai's career. Valuing and being grateful to our partners is an important industry 'concerted effort' that Ruililai cannot ignore in its development. It is also a concrete manifestation ofRuililai's development and management philosophy of "good products, good hearts".
At the age of thirty, with a new beginning in the prologue, Ruililai takes a new strategic height and action force, based on the concept of "new", and embarks on a new journey to find new growth points. Ruililai people will definitely be able to go against the current and continue to be brave explorers in the industry, crossing market cycles!
